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Concept exploration
Norte Coffee
Specialty coffee, from the north to your cup.
Credits
Conceptual study for a Portuguese artisan roastery: identity, editorial photography direction, product system and frictionless checkout.
Year
2026
Category
E-commerce · Branding
Role
Branding, Web Design, Shopify Dev, Art direction
Palette
Project goals
- Increase brand credibility
- Organize content and priorities
- Improve mobile readability
- Create a coherent experience from first contact to conversion
Before / after
Before
Initial presence with opportunities to clarify messaging, visual hierarchy and user journey.
After
A more consistent digital system with clear narrative, refined interface and a technical base prepared to evolve.
Expected results
- More professional visual direction
- Clearer information architecture
- Reusable components for future growth
- Base prepared for technical SEO and consent-based measurement
Technologies and approach
E-commerceBrandingBrandingWeb DesignShopify DevArt direction